Discuss vs Highlight

Company details

Description

Discuss is the only research platform that combines human-led and AI-powered interviews, analysis, and insights in one seamless experience. We eliminate the cost and complexity of traditional research, giving insights, marketing, and product teams the flexibility to scale fast with AI Agents, go

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Type of company

  • Qualitative Research

  • Software & Technology

  • Qualitative Consultant

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

  • AI-led & human-led interviews

  • GenAI Agents to scale insights

  • Unlimited research model

  • Central hub for qual

  • Global research capabilities

  • >90% Completion Rates

  • Expert Research Blueprints

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

Location

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Market Research Specialties

  • Online Focus Groups

  • Global Market Research Capabilities

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Qual‑at‑Scale (AI‑Assisted Qualitative Research)

  • Online In-Depth & One-on-One Interviews

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Market Research with Children

  • Beverages [market sector expertise]

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Research repository
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Research repository
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Demo recording

    Discuss: Best Practices for Blending AI-Led and Human-Led Qual

    demo
    20 min

    Watch Recording

    Discuss: How to Embrace the New Era of Qual Research

    demo
    30 min

    Watch Recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Images

    Discuss

    Discuss

    Discuss

    Highlight

    Highlight

    Highlight