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Discuss: Best Practices for Blending AI-Led and Human-Led Qual

Demo

presented on May 30, 2025

Market research has evolved more in the past two years than in the two decades before it. To keep up, researchers need more than just human-led methods or AI alone — they need the power of both. In this session, you’ll learn five best practices to help you combine AI-led efficiency with human-led depth, so you can capture real understanding at the speed your business moves.

Presented by:

Sarah Taylor

Discuss

Product Marketing Manager

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Discuss

Discuss

Qualitative Research

Software & Technology

LOCATION

Seattle, Washington, United States

Discuss

Qualitative Research

Software & Technology

Discuss serves the world’s leading brands & agencies with a purpose-built research platform for uncovering consumer insights & scaling human empathy.

Why choose Discuss

Designed by researchers

Central hub for qual research

Unlimited research model

GenAI to scale insights

Global capabilities