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Discuss: Best Practices for Blending AI-Led and Human-Led Qual

Demo

presented on May 30, 2025

Market research has evolved more in the past two years than in the two decades before it. To keep up, researchers need more than just human-led methods or AI alone — they need the power of both. In this session, you’ll learn five best practices to help you combine AI-led efficiency with human-led depth, so you can capture real understanding at the speed your business moves.

Presented by:

Sarah Taylor

Discuss

Product Marketing Manager

Connect
Discuss

Discuss

Qualitative Research

Software & Technology

Qualitative Consultant

LOCATION

Seattle, Washington

Discuss

Qualitative Research

Software & Technology

Qualitative Consultant

Discuss serves the world’s leading brands & agencies with the only research platform offering both AI-led and human-led interviews and insights.

Why choose Discuss

AI-led & human-led interviews

GenAI Agents to scale insights

Unlimited research model

Central hub for qual

Global research capabilities