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Dana Stanley
Greenbook’s Chief Revenue Officer
EthniFacts vs Material
Company details
Description
EthniFacts provides innovative and actionable research and data utilizing unique cultural and personality (Big 5) constructs. At EthniFacts, we challenge outdated assumptions by diving deep into behavioral indicators, modes of contextual and situational identity, and innovative demographic looks
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Consulting
Full Service
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Multicultural Expertise
General Mkt Culture Tools
Syndicated Data Tools
Big 5 Personality Tools
Quant & Qual Expertise
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Irving , Texas, United States
New York, New York, United States
Market Research Specialties
Psychographic Research
Full Service Market Research
Market Research with Multicultural Audiences
Syndicated & Published Reports
Market Research Solutions for New Products
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers