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Dana Stanley

Greenbook’s Chief Revenue Officer

eye square vs Latana

eye square
eye square

Visit website

Latana
Latana

Visit website

Company details

Description

eye square is a leading global provider of experience research. eye square’s In Context software allows panelists to browse and use media platforms as they normally would, while our software ensures the presentation of “test” ad campaigns in their natural environment.

Ecom Ad Effect allow

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


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Type of company

  • Consulting

  • Full Service

  • Software & Technology

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • InContext Testing

  • System 0 Technology

  • Ecom Ad Research

  • Retail Media Test

  • 22 yrs implicit research

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

Berlin, Germany

Berlin, Germany

Market Research Specialties

  • Advertising Copy Testing - Digital Media

  • Shopper Insights

  • Passive Data Collection on Mobile Devices

  • Implicit Association Research

  • Global Market Research Capabilities

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

Features and attributes

  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels

    • Demo recording

    eye square: Measure the Selling Power of your Ads on Social Media from their eCom Purchase Power

    demo
    30 min

    Watch Recording

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