First The Trousers Then The Shoes Inc. vs C+R Research

First The Trousers Then The Shoes Inc.

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C+R Research

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Company details

Description

We are a brand research and strategy firm specializing in brand positioning and messaging strategy development and testing. In fact, we literally wrote the book of brand positioning development, the award-winning and best-selling "The Brand Positioning Workbook: A Simple How-To Guide To More Compe

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

Consulting
Qualitative Research
Quantitative Research

Qualitative Research
Quantitative Research
Panels / Communities

Top benefits

Actionable Insights
25 years of experience
Strategic rigor
Creative Problem solving

Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise

Location

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Chicago, Illinois, United States

Market Research Specialties

Business-to-Business Research
Consumer Attitude & Usage Research
Shopper Insights
Market Segmentation
Brand Equity Research

Features and attributes

AI-Enhanced Moderation

Conversational Surveys

E-commerce

Insight Communities

Integration w. marketing tools

Mobile ethnography

Mobile usability testing

Multisource data integration

Omnichannel

Physical product testing

Physical store

Text & sentiment analytics

Unmoderated testing tools

Web usability testing

AI-Enhanced Moderation

Conversational Surveys

E-commerce

Insight Communities

Integration w. marketing tools

Mobile ethnography

Mobile usability testing

Multisource data integration

Omnichannel

Physical product testing

Physical store

Text & sentiment analytics

Unmoderated testing tools

Web usability testing

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