First The Trousers Then The Shoes Inc. vs Material

First The Trousers Then The Shoes Inc.
First The Trousers Then The Shoes Inc.

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Material
Material

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Company details

Description

We are a brand research and strategy firm specializing in brand positioning and messaging strategy development and testing. In fact, we literally wrote the book of brand positioning development, the award-winning and best-selling "The Brand Positioning Workbook: A Simple How-To Guide To More Compe

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Actionable Insights

  • 25 years of experience

  • Strategic rigor

  • Creative Problem solving

  • Intelligent Growth

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Customer Experience

  • Product Design

Location

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New York, New York, United States

Market Research Specialties

    • Customer Experience Research

    • Business Issue: Brand / product / service launch

    • Business Issue: Brand repositioning

    • Business Issue: Develop, revitalise market

    • Business Issue: Gain new customers

    Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools

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