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First The Trousers Then The Shoes Inc. vs Material

First The Trousers Then The Shoes Inc.
First The Trousers Then The Shoes Inc.

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Material
Material

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Company details

Description

We are a brand research and strategy firm specializing in brand positioning and messaging strategy development and testing. In fact, we literally wrote the book of brand positioning development, the award-winning and best-selling "The Brand Positioning Workbook: A Simple How-To Guide To More Compe

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Actionable Insights

  • 25 years of experience

  • Strategic rigor

  • Creative Problem solving

  • Customer Experience

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Growth Strategy

  • Product Design

Location

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New York, New York, United States

Market Research Specialties

    • Customer Experience Research

    • Business Issue: Brand / product / service launch

    • Business Issue: Brand repositioning

    • Business Issue: Develop, revitalise market

    • Business Issue: Gain new customers

    Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools

    • Popular comparisons

    First The Trousers Then The Shoes Inc. vs decision point

    Material vs 1 GOLD RESEARCH INC

    Material vs C+R Research

    First The Trousers Then The Shoes Inc. vs Starlight Analytics

    Material vs Starlight Analytics

    First The Trousers Then The Shoes Inc. vs NewtonX

    Material vs decision point

    First The Trousers Then The Shoes Inc. vs C+R Research

    Material vs NewtonX

    First The Trousers Then The Shoes Inc. vs 1 GOLD RESEARCH INC

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