First The Trousers Then The Shoes Inc. vs decision point

First The Trousers Then The Shoes Inc.

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decision point

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Company details

Description

We are a brand research and strategy firm specializing in brand positioning and messaging strategy development and testing. In fact, we literally wrote the book of brand positioning development, the award-winning and best-selling "The Brand Positioning Workbook: A Simple How-To Guide To More Compe

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

Consulting
Qualitative Research
Quantitative Research

Consulting
Qualitative Research
Quantitative Research

Top benefits

Actionable Insights
25 years of experience
Strategic rigor
Creative Problem solving

Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service

Location

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Madison, Wisconsin, United States

Market Research Specialties

Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research

Features and attributes

Advanced Analytics

Asynchronous platform

Behavioral capabilities

Brand management

Collaboration & workflow

Custom dashboards

Custom tracking surveys

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Multisource data integration

Omnichannel

Physical product testing

Physical store

Product analytics

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Research repository

Survey Analysis

Synchronous platform

Text & sentiment analytics

Transcription quality

Visual analysis tools

Web usability testing

Advanced Analytics

Asynchronous platform

Behavioral capabilities

Brand management

Collaboration & workflow

Custom dashboards

Custom tracking surveys

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Multisource data integration

Omnichannel

Physical product testing

Physical store

Product analytics

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Research repository

Survey Analysis

Synchronous platform

Text & sentiment analytics

Transcription quality

Visual analysis tools

Web usability testing

Сredentials

Ratings & Testimonials

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Based on 3 ratings

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Images

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