In My Opinion vs Drop

In My Opinion

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Drop

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Company details

Description

Generation Z wields $143B in spending power - and they are changing everything. In My Opinion provides access to a validated sample of registered Generation Z college students who are engaged and motivated to share their opinions. You provide the survey link, and IMO will deliver the hard-to-reach G

Drop is a coalition customer loyalty program, in which users earn points using a linked debit or credit card. In contrast to traditional rewards programs which are built around a retail point-of-sale system, Drop uses banking APIs to read one’s credit card transaction data directly and gives points

Type of company

Panels / Communities
Qualitative Research
Recruiting

Data Collection
Panels / Communities
Qualitative Research

Top benefits

Gen Z College Students
Verified Panel
On over 300 campuses
National Representaion
BIPOC Representation

Exclusive Insights
New Customer Acquisition
Competitive Insights
Consumer Insights
5 Million person panel

Location

St. Louis, Missouri, United States

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Market Research Specialties

Market Research with College Students
Consumer Lifestyle & Value Trends
Market Research with Generation Z
Online Proprietary Research Panels
Moderating with College Students

Advertising Research
Brand Loyalty / Satisfaction Research
B2B Research Market & Competitive Intelligence
Consumer Market Research
Consumer Trends Research

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