In My Opinion vs C+R Research

In My Opinion

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C+R Research

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Company details

Description

Generation Z wields $143B in spending power - and they are changing everything. In My Opinion provides access to a validated sample of registered Generation Z college students who are engaged and motivated to share their opinions. You provide the survey link, and IMO will deliver the hard-to-reach G

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

Panels / Communities
Qualitative Research
Recruiting

Qualitative Research
Quantitative Research
Panels / Communities

Top benefits

Gen Z College Students
Verified Panel
On over 300 campuses
National Representaion
BIPOC Representation

Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise

Location

St. Louis, Missouri, United States

Chicago, Illinois, United States

Market Research Specialties

Market Research with College Students
Consumer Lifestyle & Value Trends
Market Research with Generation Z
Online Proprietary Research Panels
Moderating with College Students

Business-to-Business Research
Consumer Attitude & Usage Research
Shopper Insights
Market Segmentation
Brand Equity Research

Features and attributes

AI-Enhanced Moderation

Conversational Surveys

E-commerce

Insight Communities

Integration w. marketing tools

Mobile ethnography

Mobile usability testing

Multisource data integration

Omnichannel

Physical product testing

Physical store

Text & sentiment analytics

Unmoderated testing tools

Web usability testing

AI-Enhanced Moderation

Conversational Surveys

E-commerce

Insight Communities

Integration w. marketing tools

Mobile ethnography

Mobile usability testing

Multisource data integration

Omnichannel

Physical product testing

Physical store

Text & sentiment analytics

Unmoderated testing tools

Web usability testing

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