In My Opinion vs Good Run Research & Recreation

In My Opinion
In My Opinion

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Good Run Research & Recreation
Good Run Research & Recreation

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Company details

Description

Generation Z wields $143B in spending power - and they are changing everything. In My Opinion provides access to a validated sample of registered Generation Z college students who are engaged and motivated to share their opinions. You provide the survey link, and IMO will deliver the hard-to-reach G

We help new brands build presence and established brands maintain relevance. Whether you’re trying to gauge receptivity to a new product idea or brand message, or you’re looking to tackle a business challenge, we’re GOOD at digging deep to understand what your consumers want, need and will respon

Type of company

  • Panels / Communities

  • Qualitative Research

  • Recruiting

  • Focus Group Facility

  • Qualitative Research

  • Recruiting

Top benefits

  • Gen Z College Students

  • Verified Panel

  • On over 300 campuses

  • National Representaion

  • BIPOC Representation

  • Custom Research Solutions

  • Anything-But-Ordinary

  • Actionable insights

  • Engaged Participants

  • Honesty

Location

St. Louis, Missouri, United States

Richmond, Virginia, United States

Market Research Specialties

  • Market Research with College Students

  • Consumer Lifestyle & Value Trends

  • Market Research with Generation Z

  • Online Proprietary Research Panels

  • Moderating with College Students

  • Full Service Qualitative Market Research

  • Focus Group Facilities - Non-Traditional

  • Business Issue: Brand repositioning

  • Product Testing

  • Promotion Development & Evaluation Research

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Intercept sampling
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Panel / Panel management
  • Participant CRM
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Asynchronous platform
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Intercept sampling
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Panel / Panel management
  • Participant CRM
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Images

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    Good Run Research & Recreation

    Good Run Research & Recreation

    Reception Area

    Good Run Research & Recreation

    Reception Area