In My Opinion vs NIMBLY
Company details
Description
In My Opinion (IMO) is a market research expert specializing in on-campus quantitative research that captures the attitudes, beliefs, and behaviors of Generation Z in moments of constant change. We help brands unders
Founded by a Greenbook 2025 Future List Honoree, we‘re known as a global leader for revolutionizing market research.
CONSUMER INSIGHTS
We’ll explore the joys and frustrations that shape your customers world—and vividly show how your brand and competitors ar
Type of company
Panels / Communities
Qualitative Research
Recruiting
Qualitative Research
Recruiting
Full Service
Top benefits
Gen Z College Students
Verified Panel
On over 300 campuses
National Representaion
BIPOC Representation
Human Intuition Meets AI Firepower
Smarter Recruitment, Better Conversations
Global Credibility, Boutique Agility
Trusted by ~20% of Fortune 100 + Fast-Growth Startups
Not Just Insightful — Surprisingly Fun
Location
St. Louis, Missouri, United States
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Market Research Specialties
Market Research with College Students
Consumer Lifestyle & Value Trends
Market Research with Generation Z
Online Proprietary Research Panels
Moderating with College Students
Full Service Market Research
Advertising Research
Recruiting for Market Research
Ethnography
Consumer Market Research
Images
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