Insights Focus vs NewtonX

Insights Focus

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NewtonX

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Company details

Description

We specialize in food and beverage product marketing, optimization and testing. Top QSR and fast casual restaurants partner with Insights Focus for sensory, quantitative and qualitative consumer insights.

Insights Focus works collaboratively with brands to develop to field customized inno

The world’s leading businesses find their advantage with NewtonX.

NewtonX is the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise. To do this, we built the most sophisticated algorithm in the resea

Type of company

Full Service
Qualitative Research
Quantitative Research

Full Service
Qualitative Research
Quantitative Research

Top benefits

30+ yrs field research
Consumer Insights experts
Design and execute
Custom creative solutions
Online research solutions

100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting

Location

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New York, New York, United States

Market Research Specialties

Taste Tests & Sensory Tests
Qualitative Services - Moderators
Consumer Attitude & Usage Research
Product Market Research
Concept Testing

Business-to-Business Research
Advertising Research
B2B Research Market & Competitive Intelligence
Healthcare & Medical [market sector expertise]
International Market Research with Consumers

Features and attributes

AI-Enhanced Moderation

Advanced Analytics

All-in-one platform

Asynchronous platform

BI & Data Visualization

Behavioral capabilities

Brand Advocacy Communities

Brand management

Brand monitoring

Chatbots for recruitment

Collaboration & Storytelling

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Marketplace / Programmatic

Mobile UX and accessibility

Mobile platform

Mobile-First

Natural language queries

Panel / Panel management

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social Media & Web Analytics

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

Workflow Automation