Insights Focus vs C+R Research

Insights Focus
Insights Focus

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C+R Research
C+R Research

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Company details

Description

We specialize in food and beverage product marketing, optimization and testing. Top QSR and fast casual restaurants partner with Insights Focus for sensory, quantitative and qualitative consumer insights.

Insights Focus works collaboratively with brands to develop to field customized inno

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • 30+ yrs field research

  • Consumer Insights experts

  • Design and execute

  • Custom creative solutions

  • Online research solutions

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

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Chicago, Illinois, United States

Market Research Specialties

  • Taste Tests & Sensory Tests

  • Qualitative Services - Moderators

  • Consumer Attitude & Usage Research

  • Product Market Research

  • Concept Testing

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing