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Dana Stanley
Greenbook’s Chief Revenue Officer
Insights Focus vs Material
Company details
Description
Insights Focus works collaboratively with brands to develop to field customized inno
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
30+ yrs field research
Consumer Insights experts
Design and execute
Custom creative solutions
Online research solutions
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
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New York, New York, United States
Market Research Specialties
Taste Tests & Sensory Tests
Qualitative Services - Moderators
Consumer Attitude & Usage Research
Product Market Research
Concept Testing
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers