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Dana Stanley
Greenbook’s Chief Revenue Officer
Insights Focus vs TRC Insights
Company details
Description
Insights Focus works collaboratively with brands to develop to field customized inno
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Full Service
Qualitative Research
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
30+ yrs field research
Consumer Insights experts
Design and execute
Custom creative solutions
Online research solutions
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
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Fort Washington, Pennsylvania, United States
Market Research Specialties
Taste Tests & Sensory Tests
Qualitative Services - Moderators
Consumer Attitude & Usage Research
Product Market Research
Concept Testing
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]