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Dana Stanley
Greenbook’s Chief Revenue Officer
InsightsNow vs The Mix Global
Company details
Description
It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.
Fo
We are an award-winning, independent insight consultancy, built to unlock growth through empathy, strategy, and cultural edge. Based in London, New York and São Paulo, we partner with ambitious, culturally-fluent global brands such as Diageo, Nike, PepsiCo, Mozilla, Just Eat and Disney. Taking yo
Type of company
Full Service
International
Consulting
Full Service
Consulting
International
Top benefits
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
Commercially focused
Deeply empathetic
Culturally fluent
Creatively charged
From insight to influence
Location
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Brooklyn, New York, United States
Market Research Specialties
Business Issue: Gain trial
Concept Optimization Research
Product Development Research
Product Optimization Research
Taste Tests & Sensory Tests
Business Issue: Brand / product / service launch
Business Issue: Defend price premium
Business Issue: Defend market share
Business Issue: Global, multinational branding
Full Service Quantitative Market Research
Features and attributes
Images
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