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Dana Stanley
Greenbook’s Chief Revenue Officer
Latana vs Numerator
Company details
Description
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard
Type of company
Software & Technology
Consulting
Data & Analytics
Data & Analytics
Full Service
Software & Technology
Top benefits
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Panel Data Analysis
Omnichannel Share Data
Verified Buyer Surveys
Advertising Intelligence
Promotions Intelligence
Location
Berlin, Germany
Chicago, Illinois, United States
Market Research Specialties
Brand Image Tracking
Apparel & Clothing [market sector expertise]
Global Market Research Capabilities
Brand Equity Research
Online Research Panels
Product Development Research
Consumer Market Research
Promotion Development & Evaluation Research
Shopper Insights