Logica Research vs Material
Company details
Description
Logica Research is a custom marketing research firm specializing in the financial services industry. We design and execute qualitative and quantitative research for brokerage and asset management firms, banks, wealth managers, paym
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Financial Services
B2B Research
Brand Research
Message Communications
Product Development
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
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New York, New York, United States
Market Research Specialties
Financial Industry [market sector expertise]
Market Research with Generation Y - Millennials
Market Research with Generation Z
Multi-Country Studies
Brand Equity Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
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