Logica Research vs Material
Company details
Description
Logica Research is a custom marketing research firm specializing in the financial services industry. We design and execute qualitative and quantitative research for brokerage and asset management firms, banks, wealth managers, paym
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Financial Services
B2B Research
Brand Research
Message Communications
Product Development
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
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New York, New York, United States
Market Research Specialties
Financial Industry [market sector expertise]
Market Research with Generation Y - Millennials
Market Research with Generation Z
Multi-Country Studies
Brand Equity Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
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