Logica Research vs decision point
Company details
Description
Logica Research is a custom marketing research firm specializing in the financial services industry. We design and execute qualitative and quantitative research for brokerage and asset management firms, banks, wealth managers, paym
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
Financial Services
B2B Research
Brand Research
Message Communications
Product Development
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
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Madison, Wisconsin, United States
Market Research Specialties
Financial Industry [market sector expertise]
Market Research with Generation Y - Millennials
Market Research with Generation Z
Multi-Country Studies
Brand Equity Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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Images
