MarketCast vs Touchstone Research, Inc.

MarketCast
MarketCast

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Touchstone Research, Inc.
Touchstone Research, Inc.

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Company details

Description

MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

Type of company

  • Data & Analytics

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Full Service

Top benefits

  • Powering the Ad Lifecycle

  • Next-Gen Brand Tracking

  • Entertainment Research

  • Measuring Ad Attribution

  • Fandom Research & Insight

  • Youth, Gen Z & Family Experts

  • In-House Recruitment & Vetting

  • Proprietary Research Tech

  • SOC 2 cert & COPPA compliant

  • Global Research, 60+ Markets

Location

Culver City, California, United States

New Haven, Connecticut, United States

Market Research Specialties

  • Advertising Effectiveness Research

  • Advertising Research Advertising Tracking

  • Advertising Communication Strategy Research

  • Advertising Copy Testing - Digital Media

  • Advertising Copy Testing - Traditional Media

  • Full Service Market Research

  • Insight Communities (MROC)

  • Online Surveys

  • Recruiting for Focus Groups

  • Market Research with Children

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • Images

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    Touchstone Research, Inc.

    Touchstone Research, Inc.

    Touchstone Research, Inc.