OpinioAI vs Highlight

Company details

Description

OpinioAI provides synthetic market research solutions to help businesses gain insights from their existing or purely synthetic data. By leveraging OpinioAI, market research companies can build their own AI models, create buyer personas and market segments to better understand preferences and beha

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


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Type of company

  • Qualitative Research

  • Software & Technology

  • Data & Analytics

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

    • >90% Completion Rates

    • <1 Week to Data

    • Turnkey Logistics

    • High Quality Respondents

    • Real-Time Data Dashboards

    Location

    Brno, Czech Republic

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    Market Research Specialties

    • Advertising Effectiveness Research

    • Brand Positioning Research

    • Consumer Market Research

    • Market Segmentation

    • Artificial Intelligence / AI-Powered Insight Platforms

    • Home Use Tests

    • Foods & Nutrition [market sector expertise]

    • Pet Owners / Foods / Supplies [market sector expertise]

    • Alcoholic Beverages [market sector expertise]

    • Cosmetics & Beauty Aids [market sector expertise]

    Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Survey Analysis
  • Synchronous platform
  • Syndicated brand panels
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Survey Analysis
  • Synchronous platform
  • Syndicated brand panels
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

    OpinioAI Demo

    demo
    8 min

    Watch Recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Images

    OpinioAI

    Highlight

    Highlight

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