Optima Research Group vs The Logit Group

Optima Research Group
Optima Research Group

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The Logit Group
The Logit Group

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Company details

Description

Optima Research Group is an independent marketing research firm that offers a comprehensive range of qualitative and quantitative data collection services. Our National or Local services for Qualitative Research include recruiting, management and incentive distribution for traditional or online f

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights powered by technology across a wide range of methodologies. Our proprietary online platforms and call

Type of company

  • Data Collection

  • Quantitative Research

  • Recruiting

  • Data Collection

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Extensive Experience

  • Great Client Services

  • Consultative Approach

  • Committed to Quality

  • Quality Respondents

  • Methodologically agnostic

  • Tech driven solutions

  • Competitive costs

  • International scope

  • Value added insights

Location

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Toronto, Ontario, Canada

Market Research Specialties

  • Online Quantitative Data Collection Methods

  • Pre-Recruiting for Data Collection

  • Telephone Interviewing

  • Recruiting for Online Focus Groups & Interviews

  • Recruiting for Focus Groups

  • Data Collection Field Services

  • Online Research Panels

  • Survey Programming Services

  • CATI Interviewing

  • Full Service Quantitative Market Research

Features and attributes

  • AI-Assisted Data Cleaning
  • Asynchronous platform
  • Conversational Surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Intercept sampling
  • Marketplace / Programmatic
  • Panel / Panel management
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Synthetic sampling
  • Target feasibility estimates
  • Visual analysis tools
  • AI-Assisted Data Cleaning
  • Asynchronous platform
  • Conversational Surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Intercept sampling
  • Marketplace / Programmatic
  • Panel / Panel management
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Synthetic sampling
  • Target feasibility estimates
  • Visual analysis tools