Psyclone vs SKIM

Company details

Description

Psyclone is a global market research and consumer insights firm that applies psychological science to understand why people think, feel, choose, and behave the way they do.


We help organizations move beyond what consumers say to uncover the emotional, psychological, and motivatio

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty.

SKIM’s success stems from deca

Type of company

  • Consulting

  • Quantitative Research

  • Full Service

  • Full Service

  • International

  • Consulting

Top benefits

    • Price&Portfolio Strategy

    • Decision Journey Mapping

    • Decades of Comm Research

    • Conjoint Analysis

    Location

    New York, New York, United States

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    Market Research Specialties

    • Brand Positioning Research

    • Psychological / Motivational Research

    • Psychographic Research

    • Emotional Measurement

    • Consumer Purchase Behavior Research

    • Price & Pricing Research

    • Product Development Research

    • Market Simulation & Modeling

    • Shopper Journey Mapping

    • Forecasting & Predictive Analytics

    Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing