Psyclone vs P&K Research
Company details
Description
Psyclone is a global market research and consumer insights firm that applies psychological science to understand why people think, feel, choose, and behave the way they do.
We help organizations move beyond what consumers say to uncover the emotional, psychological, and motivatio
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Consulting
Quantitative Research
Full Service
Full Service
Qualitative Research
Quantitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Location
New York, New York, United States
Chicago, Illinois, United States
Market Research Specialties
Brand Positioning Research
Psychological / Motivational Research
Psychographic Research
Emotional Measurement
Consumer Purchase Behavior Research
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Images
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Santa Ana Testing Room
Chicago Qual Kitchen
