PureSpectrum vs Dynata
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Company details
Description
PureSpectrum, founded in 2015 and headquartered in California, is a leading research technology company built to help insights teams scale confidently.
Its programmatic sample Marketplace streamlines online survey management, facilitating millions of high-quality interviews annua
Dynata is the world’s largest first-party data company for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone
Type of company
Data Collection
Panels / Communities
Software & Technology
Data Collection
International
Panels / Communities
Top benefits
Data Quality Measures
PureScore™ Technology
Intuitive Platform Design
Innovative Tools
High-quality and reliable data
Award-winning ML technology
Proprietary panel of 70m
2,700 profiling attributes
Used by 80% of Fortune500
Location
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Shelton, Connecticut, United States
Market Research Specialties
Online Research Panels
Sample Database & Sample Marketplaces
Automated Market Research Platforms
Business-to-Business Research
Consumer Market Research
Online Surveys
Sampling Services
Tracking Research
Business-to-Business Research
Advertising Effectiveness Research