SperlingQual, Inc. vs Smarty Pants

SperlingQual, Inc.
SperlingQual, Inc.

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Smarty Pants
Smarty Pants

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Company details

Description

Our passion and curiosity for people and how they connect with brands makes for a highly driven and dedicated experience when you partner with us. We design and manage your projects from start to finish. We find the right people to talk to, and develop a customized approach to ensure we have great c

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Type of company

  • Full Service

  • Qualitative Consultant

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Deep strategic experience

  • Empathy-driven moderating

  • Creative storytelling

  • Insights -> brand action

  • Really nice, smart pple!

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

Location

New York, New York, United States

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Market Research Specialties

  • Full Service Qualitative Market Research

  • Qualitative Services - Moderators

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

Features and attributes

  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing