The Dot Collection offers online and in-person qualitative research services including focus groups, in-home ethnography and in-depth interview studies focused on uncovering the consumer magic that leads to better insights and strategies. Whether it's a rebranding effort, a newly-merged company o
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Consulting
Qualitative Consultant
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Winston Salem, North Carolina, United States
Madison, Wisconsin, United States
Business Issue: Brand repositioning
Brand Positioning Research
Full Service Qualitative Market Research
Interviews with Executives & Professionals
Interviews with Healthcare Professionals
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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