Wiley Research Group vs P&K Research
Company details
Description
Our approach is rooted in behavioral science and shaped by a practical understanding of how people think, feel, and make decisions. Whether you’re developing a campaign, refining a brand, or evaluating impact, we help you go beyond surface-level reactions to uncover the emotional signals and cogn
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Data & Analytics
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Location
Houston, Texas, United States
Chicago, Illinois, United States
Market Research Specialties
Brand Equity Research
Consumer Market Research
Media Research
Public Opinion Research
Measurement
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Images
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Santa Ana Testing Room
Chicago Qual Kitchen
