Wiley Research Group vs Highlight

Wiley Research Group
Wiley Research Group

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Highlight
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Company details

Description

Our approach is rooted in behavioral science and shaped by a practical understanding of how people think, feel, and make decisions. Whether you’re developing a campaign, refining a brand, or evaluating impact, we help you go beyond surface-level reactions to uncover the emotional signals and cogn

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Type of company

  • Data & Analytics

  • Qualitative Research

  • Quantitative Research

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

    • >90% Completion Rates

    • Expert Research Blueprints

    • Turnkey Logistics

    • High Quality Respondents

    • Real-Time Data Dashboards

    Location

    Houston, Texas, United States

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    Market Research Specialties

    • Brand Equity Research

    • Consumer Market Research

    • Media Research

    • Public Opinion Research

    • Measurement

    • Home Use Tests

    • Foods & Nutrition [market sector expertise]

    • Pet Owners / Foods / Supplies [market sector expertise]

    • Market Research with Children

    • Beverages [market sector expertise]

    Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

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    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Images

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