Wiley Research Group vs Material
Company details
Description
Our approach is rooted in behavioral science and shaped by a practical understanding of how people think, feel, and make decisions. Whether you’re developing a campaign, refining a brand, or evaluating impact, we help you go beyond surface-level reactions to uncover the emotional signals and cogn
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Data & Analytics
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Houston, Texas, United States
New York, New York, United States
Market Research Specialties
Brand Equity Research
Consumer Market Research
Media Research
Public Opinion Research
Measurement
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers