itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market resear
We’re a qualitative cultural insights service and we believe that the answers to your questions live online. We combine the power of machine learning with human expertise to unearth valuable insights in text, images and online content. Using our bespoke AI, we explore the rich content that lives
Qualitative Research
Support Services
Software & Technology
Software & Technology
Full Service
Qualitative Research
Stakeholder Engagement
End-to-end Solution
Private & Secure
Built for Researchers
AI-enabled Qualitative Analysis
Cultural insights
Harness online conversations
Strategic through to tactical
Human insight experts
Agile in Delivery
Saskatoon, Saskatchewan, Canada
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Mobile Ethnography
Mobile Qualitative Research
Online Bulletin Boards
Online Focus Groups
Online In-Depth & One-on-One Interviews
Consumer Lifestyle & Value Trends
Strategic Market Research
Market Segmentation
Full Service Qualitative Market Research
Qualitative Social Media Research
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