For Attendees
General Questions
What is IIEX AI?
IIEX.AI (Insight Innovation Exchange - AI edition) is a two-day virtual conference hosted by Greenbook that brings together market researchers, consumer insights leaders, and the AI and tech vendors serving them. Sessions focus on how artificial intelligence is reshaping research design, data analysis, synthetic data, qualitative work, and insight delivery. It is the market-research industry's dedicated AI event, not a general AI conference and not a traditional MRX conference.
Who should attend IIEX AI?
IIEX.AI is built for insights and research professionals, not data scientists. Attendees include: brand-side consumer insights and market research leaders (VPs, Directors, Managers), research agency and vendor leaders evaluating AI in their stack, CX and analytics leaders responsible for voice-of-customer programs, product and strategy leaders who use research to make decisions, and early-career researchers who need to skill up on AI fast. If you make, buy, or depend on insights research, the agenda is for you.
Is IIEX AI technical?
IIEX.AI is focused on applied AI for insights, analytics, and research professionals. Sessions center on how organizations are operationalizing AI to improve workflows, accelerate analysis, and support better decision-making.
If you’re looking for highly technical deep dives into model architecture, training, or fine-tuning, conferences like NeurIPS, ICML, or the AI Engineer Summit may be a better fit.
When is IIEX AI.2026, and where is it held?
IIEX.AI 2026 takes place September 23–24 and is fully virtual, making it accessible from anywhere in the world.
We also offer an On-Demand Pass, which includes 6 months of access to all session recordings, downloadable materials, and additional event content.
How much does IIEX.AI cost? Is it free?
IIEX.AI offers both free and paid registration options:
How is IIEX.AI different from other research and insights events?
Most industry conferences cover a wide range of topics, with AI appearing as one track among many. IIEX.AI is different because the entire event is focused on how AI is reshaping research, analytics, customer intelligence, and insights workflows.
Every session, speaker, and conversation is centered on practical applications of AI in the insights industry, from workflow automation and synthetic data to qualitative analysis, decision support, and operational strategy.
Is IIEX AI worth it? What will I actually walk away with?
IIEX.AI is designed to give you practical ideas, tools, and examples you can apply immediately, not just high-level conversations about where AI might go.
Attendees typically leave with:
You’ll leave with a stronger sense of what’s working, what still needs refinement, and where AI can realistically create value inside your organization.
Can I watch sessions on-demand?
Sessions will be available on-demand for all attendees for 48-hours after the session ends. At any point, you can purchase an On-Demand Pass, which gives you access to on-demand content for 6 months.
What topics are covered?
IIEX AI dives into: - Generative AI in research & content - AI-powered analytics & automation - Ethics, transparency, and bias in AI - Human + machine collaboration - Real-world AI case studies from global brands
Is this a virtual or in-person event?
IIEX AI is a fully virtual event, allowing you to join from anywhere in the world. All sessions, networking opportunities, and product demos are accessible online, no travel required.