IIEX AI 2026:
The Experience, in Review
What IIEX AI 2026 Was Really About
IIEX AI’s fourth year met an industry past the hype and into AI fatigue. For most insights teams, AI is already part of the job. The question now is how to use it well: building it into workflows, keeping trust in the data, and turning it into a real competitive edge.
From Hype to Habit
Speakers from Amazon, Ancestry, Alliance Pharmaceuticals and Marks & Spencer showed AI running inside real research workflows. They covered how teams rebuilt customer understanding, scaled innovation testing and wrote their own AI research playbooks.
The Human Advantage
The event’s most-watched session argued that AI makes researchers more valuable, not less. Miro, Candor Partners and the closing town hall with Microsoft/ESOMAR, Organon and Dish Network looked at the skills, judgment and roles that matter as research gets commoditized.
Most Talked-About Topics
2,500
Registrations
744
Live Attendees
40
Sessions
67
Speakers
Our Global Reach
What Attendees Came to Solve at IIEX AI
Seeing Practical AI Use Cases
“Case studies of tools and approaches.” Attendees wanted less theory and more “show me how it works.” Sessions and live demos from Listen Labs, MMR Research and VERVE showed tools and workflows teams are running today.
Keeping Up with AI Change
“Keeping up to date with new technology and capabilities.” AI moves faster than most teams can track. Two days of sessions gave attendees a current read on what matters now, what’s overhyped and what’s coming next.
Using AI Without Losing Rigor
“Balancing human and AI driven intelligence.” From synthetic data to AI-moderated interviews, attendees wanted to know where AI helps, where it fails and how to keep research trustworthy.
What Attendees Say About Their Experience
The two days were excellent. I did not listen to all the sessions but the ones I heard, which were quite a bit very well done, inspiring and informing and really you know giving us a new information. Love the sessions on vibecoding strategy, and Pam forbus’s presentation and even on day one I think the anthropic presentation and quite a few of them I think we’re good. I actually heard it on the plane. I was listening to it because I found it super interesting. So kudos to y’all great job and looking forward to continuing to learn from folks such as the speakers and the green book team.
La Sridhar
The sessions I attended were definitely worth my time. Some of the content, I was familiar with, but hearing it from another perspective really sunk in and actually gave me a new way to explain things to my clients that might resonate a little more with them.
Kaci Wheeler
Endeavor Business Intelligence, Sr. Director of Sales Enablement and Marketing
The networking was outstanding — from hallway chats to breakout rooms. The badge-swipe contact exchange was seamless.
Cam Wall
President at Ola Surveys
It was my first IIEX, and I loved the energy. The tech for exchanging contacts was genius. Lunch? Okay. Social events? Amazing.
Anthony Dominguez
Project Manager at Connexion Research
Felt like I was back in college, but with real-world insight. I charted my own learning path
Anonymous Attendee
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