Innovation Director

MMR Research Worldwide

Alexandra Kuzmina is an award-winning mixed-methods researcher, futurist, and early adopter of emerging technologies. Alexandra leads innovation initiatives that explore and pressure-test cutting-edge tools. Currently heading the Discovery stream within MMR’s NOVA tech innovation team, Alexandra partners with global CPG brands to pilot AI-driven solutions that transform product development and consumer understanding. She is a sought-after voice on the future of research, behavioural science, and the role of AI in shaping product experience insights.