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Ben Fowler

Politcal Research

Anthropic

Sessions

Sep 23

11:00 AM - 11:30 AM EDT

Market Research in 2028: Seeing Around the Corner with AI

Two researchers, one inside a frontier AI lab and one leading research delivery at an AI-native agency, compare notes on where this industry lands by 2028.  Knit's AI Trust Index shows researchers' top fear isn't replacement. It's non-researchers making high-stakes calls on AI output no expert touched. Expect a candid conversation on expertise, cognition, and the next generation.
Key Takeaways:
1. Why the governance gap, not automation, is the real near-term risk to insights quality.
2. How to keep the productive struggle that builds researcher judgment, without slowing down.
3. What a viable career path into research looks like when the grunt work is gone.

Also speaking

Liam Hickey photo

Head of Research, Knit

Speaker

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