Betsy Shaak

VP of Product

Voxpopme

Betsy Shaak is the VP of Product at Voxpopme, a customer intelligence platform that helps leading companies turn customer feedback into strategic clarity. With a strong background in AI technology and market research, Betsy focuses on building customer-centric solutions that help executives spot competitive opportunities and bring breakthrough products to market faster. She partners with insights leaders and executives to navigate evolving consumer expectations and identify innovation strategies that move their businesses forward.

Sessions

Sep 24

11:50 AM - 12:10 PM EDT

How to Use AI Agents to Shape the Decisions That Matter

Every business wants to understand its customers, but customer truth is hard to pin down. Research design takes skill, findings need careful interpretation, and hard-won knowledge from past studies goes underused. Your expertise is what closes that gap. In this practical session, learn to put AI agents to work so your read of customer truth goes deeper and reaches the decisions that matter.

Key Takeaways:

1. How to increase rigour by pressure-testing your design and findings as you go.

2. How to compound the value of your insights by mining your research history.

3. How to increase your influence by bringing judgment to the evidence.

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