Betsy Shaak

Every business wants to understand its customers, but customer truth is hard to pin down. Research design takes skill, findings need careful interpretation, and hard-won knowledge from past studies goes underused. Your expertise is what closes that gap. In this practical session, learn to put AI agents to work so your read of customer truth goes deeper and reaches the decisions that matter. Key Takeaways:  1. How to increase rigour by pressure-testing your design and findings as you go. 2. How to compound the value of your insights by mining your research history. 3. How to increase your influence by bringing judgment to the evidence.