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Brittne Kakulla

Senior Consumer Insights Manager

AARP

Brittne Kakulla, Ph.D., is a research leader and social psychologist exploring how AI and emerging technologies are changing the way insights work gets done. At AARP, she leads research on technology and older adults 50-plus, translating complex behavior and adoption trends into actionable insights. She also brings AI directly into her own research workflow, testing tools against real tasks to understand where they create value and where they don’t. Her work combines rigorous research, experimentation, and a practical focus on making technology genuinely useful.

Sessions

Sep 23

2:00 PM - 2:20 PM EDT

Build Your AI Stack: A Scorecard for Choosing Tools That Actually Earn Their Spot

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