Brittne Kakulla

Senior Consumer Insights Manager

AARP

Brittne Kakulla, Ph.D., is a research leader and social psychologist exploring how AI and emerging technologies are changing the way insights work gets done. At AARP, she leads research on technology and older adults 50-plus, translating complex behavior and adoption trends into actionable insights. She also brings AI directly into her own research workflow, testing tools against real tasks to understand where they create value and where they don’t. Her work combines rigorous research, experimentation, and a practical focus on making technology genuinely useful.

Sessions

Sep 23

2:00 PM - 2:20 PM EDT

Build Your AI Stack: A Scorecard for Choosing Tools That Actually Earn Their Spot

Most people build their AI stack by collecting tools. This session shows a better way: build it by workflow stage. I'll walk through how I evaluate and adopt AI tools across the research process, from initial discovery to final activation, and share a scorecard you can use to test any tool against your own real work, not its marketing page. You'll leave with a repeatable method for deciding what earns a permanent spot in your stack and what gets cut.

Key Takeaways:

1. A five-stage framework for mapping your research workflow, so you can see exactly where AI helps and where it doesn't.

2. A scorecard for testing any tool against your own real tasks, not its marketing claims, with a hard gate for privacy, security, bias, and human oversight.

3. A simple way to decide where to start first, so you build one solid habit instead of collecting tools you never use.

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