Byron Reeves

Professor

Stanford University

Byron is a Stanford University Chaired Professor with appointments in Communication, Symbolic Systems and Graduate School of Education. He has published over 200 scientific papers in media psychology with >30K Google Scholar citations; h-index=70. He is the author of award-winning books: The Media Equation and Total Engagement. He holds three software patents in human-computer interaction with two patents pending for AI and media evaluations. He is co-founder of two early-stage startups in computational human-media interactions. He spent two years at Microsoft Research developing automated dialogue systems. He has been a consultant to leading companies including P&G, Disney, ABC, Accenture, Google, Best Buy, SAP, Amazon, Toyota, Salesforce, State Farm, and United Healthcare.

Sessions

Sep 23

12:20 PM - 12:40 PM EDT

"Superhuman" Uses of AI Simulations in Research

We explore “superhuman” uses of AI simulations to answer this question: What value can AI simulations add that would be impossible with human research? We will discuss research taken from our Stanford seminar in AI simulation in the areas of specialty samples, sensitive topics, physiological responses, behavioral responses, and testing in complex media (AR, VR).

Key Takeaways:

1. The highest value of AI simulations goes beyond mere replication of human research.

2. AI simulations can provide answers to business questions otherwise impossible or hard to answer.

3. Superhuman AI research is available to all researchers via currently available simulation software.

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch