Carol Chong

Co-Founder

Thompson & Chong

Carol and Laurie are strategy partners who help leadership teams make smart decisions with confidence. For more than 20 years across CPG, retail, tech, and financial services, they’ve guided executives through tough choices, working with organizations including Gay Lea Foods, Loblaw, and TD. They’ve seen up close how great insights can shape big decisions. Trained at Sklar Wilton & Associates, they built their craft on asking hard questions, pushing for clarity, and turning evidence into strategic recommendations leaders actually act on. As AI accelerates access to information, Carol and Laurie focus on what Insight pros need most: the ability to combine powerful tools with sharp critical thinking and sound judgment.

Sessions

Sep 23

12:20 PM - 12:40 PM EDT

Closing the Gap Between Strategy & Research

Want your insights to actually shape decisions? Laurie & Carol reveal ways of working that set great Insight pros apart. Learn how to think like a strategist, build bridges, and deliver insights leaders act on. Leave with a clear view of how AI can help you on this journey.  Walk away sharper, more confident, and ready to be a valuable partner in strategic decision-making.

Key Takeaways:

1. Insights must shift its role from research provider to strategic decision partner, enabled by AI

2. Insights teams can be knowledge brokers, creating powerful narratives from disparate info sources

3. In an AI world, it’s still Insights professionals who must build relationships and leader confidence

Also speaking

Laurie Thompson

Co-Founder, Thompson & Chong

Speaker