Chad Reynolds

CEO

Vurvey Labs

Chad Reynolds is an American entrepreneur best known as the Founder & CEO of Vurvey Labs. Reynolds was named to 2026 Ad Age Tech Power List and is considered to be one of the leading figures in people-powered AI systems, consumer science, and co-creation. Reynolds co-founded OCEAN, a startup accelerator who has since funded over 60+ high tech ventures from over 10+ countries. Today, he leads Vurvey Labs– the world's first human AI company.

Sessions

Sep 23

2:40 PM - 3:10 PM EDT

When Your Personas Talk Back: AI Populations in Practice

What if your consumer personas could answer questions, stress-test ideas, and explore trends on demand? Magnum and Vurvey built AI populations grounded in real demand occasions—and now use them across trend exploration, innovation framing, deep dives, and brand strategy. This is what always-on insight looks like in practice.

Key Takeaways:

1. Static personas become interactive AI populations teams can query across any strategic question.

2. Grounding AI populations in demand moments instead of demographics produces sharper, faster decision

3. One insight framework can power trend work, innovation, deep dives, and brand strategy at once.

Also speaking

Feranmi Muraina

Global Manager, Digital & Communities Insights, The Magnum Ice Cream Company

Speaker

Yuki Masuda

CMI Global Category Development and Innovation- Assistant Manager, The Magnum Ice Cream Company

Speaker

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch