Charlie Butler

Co-Founder & Co-CEO

Bounce Insights

Charlie Butler is the Co-Founder & Co-CEO of Bounce, one of the fastest growing insight companies in the world. Bounce delivers research brands can confidently share and defend at unparalleled speed, thanks to their proprietary AI Insights Operating System. Charlie has spent the last 7 years scaling the business to nearly 50 people across research, engineering and growth, winning several industry awards and setting up offices in Dublin, London and New York. With a deep passion for building new things and executing bold ideas, Charlie’s vision has always been to build a great company that people want to work for and that brands want to work with. Bounce currently partners with the likes of Coca-Cola, Heineken, Deliveroo, Virgin and Mondelez to source trusted insights at the speed these businesses need.

Sessions

Sep 24

11:30 AM - 11:50 AM EDT

Predicting the Future Comes Down to Understanding What Won’t Change

A fresh, candid and practical perspective on how you can design an insights function you actually want to work in/with, coming from the founder of a technology business dedicated to elevating the role of researchers.

Charlie met with big research agencies and marketing directors from global brands when starting Bounce and heard some of the biggest problems they were facing with gathering insights. In this session, he’ll share:

1. His experience interrogating these problems over the last 7 years

2. Why so many of them still persist today, despite the constant promise of transformational tech

3. Why he believes you should focus on the things that won’t change when thinking about the future

Any questions for the IIEX team?

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