Chief Research Officer

InsightsNow

Greg Stucky is Chief Research Officer at InsightsNow, where he leads innovation in sensory science and behavioral design. With a focus on integrating AI, implicit testing, and Voice of Consumer (VoC) data, Greg transforms raw consumer narratives into strategic insights that drive product innovation. His work bridges sensory experiences with behavioral impact, enabling brands to design for behavior and unlock new growth opportunities. At IIEx.AI 2025, Greg will share how AI agents trained on behavioral frameworks can revolutionize the way we distill consumer data and design for change.