Sr. Consumer Insights Researcher

Bloomberg Media

Jessica is a Senior Researcher at Bloomberg Media, where she leads insights strategies that power revenue growth, subscriptions, and audience understanding. She oversees segmentation and the development of AI-driven personas, blending deep research with innovation. With nearly a decade of experience across media and tech—including her previous role at Spotify—Jessica has helped shape programs that unlock growth and spark new thinking. At IIEX, she’ll share how human-centered research and AI are together redefining the future of customer understanding.