Kylie Fitzpatrick

Innovation teams need to test ideas early, before formal research. No7 Beauty Company partnered with Verve to embed consumer thinking sooner, turning segmentation into AI-powered segment experts trained on real testing data and researcher-led frameworks. Applied from ideation through claims, packaging, naming, and comms, these simulations are validated against real outcomes.  Key Takeaways: 1. Practical lessons on building and applying simulated consumers for faster innovation.  2. How to validate responses to ensure simulations can be trusted for decision-making.  3. The impact AI consumers can have on the full innovation pipeline, not just one stage.