Global Head of Insights, Analytics and Measurement

HP

I’ve spent several decades in a career sitting at the intersection of art and science. My journey has been fueled by a single-minded focus to broaden my thinking, working across diverse sectors from B2B technology, blue-chip CPG brands, and service providers targeting various demographics. My expertise lies in storytelling, informed by a deep understanding of business operations, partner and customer interactions. Helping drive business development through understanding trends and underlying motivations then optimizing the marketing efforts through developing robust data models, implementing advanced analytics, and delivering comprehensive marketing measurement solutions. I am committed to fostering a culture of data-driven decision-making, ensuring that every product, service and campaign is informed by deep insights and contributes to our overarching business goals. I thrive on collaboration, working closely with cross-functional teams to align data science initiatives with marketing strategies. My goal is to empower organizations to leverage data for competitive advantage, unlocking new opportunities for growth and innovation. As with any senior leadership position, mentoring and guiding a team is just as necessary as doing. Today, my growth is equated by the growth of those around me.