Leslie Willis

Sr. Lead, Competitive Intelligence

DIRECTV

Earlier this year, Leslie discovered she could describe a tool in plain English and Claude would just... build it. 🤯 That was it. She was off to the races. Now she builds functioning apps instead of static spreadsheets and interactive dashboards instead of boring pivot tables, and she hasn't looked back. With 20+ years as a consumer and competitive intelligence leader at brands like DIRECTV, T-Mobile, Big Fish Games, and The Sports Authority, she's here to share her vibe coding obsession with all of you and show you just how easy it is to create highly personalized tools you can use in your everyday workflows.

Sessions

Sep 24

10:30 AM - 11:00 AM EDT

No Code? No Problem! Vibe Coding for Non-Coders

Vibe Coding is having a moment, but don't let the word "coding" fool you. You can now create your own highly personalized tools without knowing how to write a single line of code. In this session, we'll de-mystify the world of vibe coding, share best practices for when and how to use it, and build a functioning Insights tool LIVE using nothing but conversational English, Claude, and creativity.

Key Takeaways:

1. You don't need a technical background or code-writing skills in order to vibe code useful tools

2. Your repetitive, mechanical, or time-consuming tasks are prime candidates for vibe-coded solutions

3. Context is key: Clear, well-structured, highly detailed prompts yield the best first tool versions

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