Founder & CEO

The Brainy Business

When the world's top brands need to understand why and how people make decisions, they turn to Melina Palmer. A leading voice in applied behavioral economics, she's a 3x bestselling author and globally sought-after keynote speaker. Her podcast, The Brainy Business, has over 1.5 million downloads in 170+ countries. A consultant who loves training corporate teams on why customers buy and employees buy-in, Melina also teaches Applied Behavioral Economics via the Texas A&M Human Behavior Lab. She’s been featured in multiple outlets, including The Washington Post, Forbes, Inc. and Psychology Today and on stages including SXSW and TEDxPortland.