Nancy Brigham

Vice President, Head of Research Science

Dynata

Senior leader of research strategy & business application who leverages business experience, research expertise, and critical thinking and problem diagnosis skills to deliver against aggressive objectives. Recognized for integrating analytic insight with strategic understanding to drive the business forward and establish future direction in both strategic and operational applications. Possesses unique ability to guide business partners in capitalizing on market research to deliver results with a proven track record of success.

Sessions

Sep 24

2:30 PM - 3:00 PM EDT

Where Synthetic Data Belongs in the Modern Research Toolkit

As AI reshapes insights, this IIEX.AI session explores how synthetic data can create value, where caution is needed, and why validation is essential to trust. Attendees will learn how to evaluate AI-enabled research approaches and apply synthetic data responsibly, with quality and transparency at the center.

Key Takeaways:

1. How can a quality validation step be applied to synthetic data?

2. What guardrails needed to ensure privacy, fidelity, utility, and decision confidence

3. How can synthetic data responsibly, with quality and transparency?

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch