Nick Graham

Insights Lead (SVP, Global Head of Insights & Analytics)

Former Mondelez International & PepsiCo, Vertemis

Nick Graham is a seasoned insights leader with over 20 years of experience, including senior leadership roles at PepsiCo and Mondelēz, where he served as SVP, Global Head of Insights & Analytics. Now an independent consultant, he advises organizations on modernising their insights capabilities for the AI era, as well as working with innovative agency partners, including Cambri, to explore how AI can transform the effectiveness of research. A recognized thought leader, Nick speaks regularly at global industry events and was recently nominated for ESOMAR's Insights250 Legends for his contribution to the insights profession.

Sessions

Sep 23

11:50 AM - 12:20 PM EDT

Using AI to Predict & Explain Innovation Success

Discover how AI can uncover the hidden drivers of innovation success and identify winning ideas more accurately than traditional concept testing alone. Drawing on a meta-analysis of 100+ beverage launches, this session shows how Cambri Launch AI combines consumer feedback, real-world sales and AI modelling to predict commercial success, explain why ideas win and improve innovation decisions.

Key Takeaways:

1. Discover how AI-powered meta-analysis can reveal hidden drivers of innovation success

2. Learn how AI augments concept testing to better predict and explain commercial winners

3. See how consumer feedback, sales data and AI combine for smarter innovation decisions

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