Pamela Forbus

SVP, Global Chief of Insights & Analytics

Mondelēz International

As SVP, Global Chief of Insights & Analytics at Mondelēz International, I lead data-driven strategies that bridge consumer insights with business objectives to drive growth across a global portfolio of iconic brands. Collaborating with cross-functional teams, we leverage demand science, analytics, and market trends to inform innovation and modernize marketing capabilities, ensuring relevance in an evolving consumer landscape. Previously, as CMO North America for Pernod Ricard, I spearheaded a marketing transformation focused on consumer-centric strategies for a diverse portfolio of premium spirits and wines. With over a decade of leadership experience, my expertise lies in translating complex data into actionable strategies, reinvigorating legacy brands, and aligning business growth with consumer needs. Passionate about delivering measurable impact, I thrive at the intersection of insights, analytics, and strategic growth.